Our Mission & Vision
Sneakest is a community-driven company that aims to connect individuals with sneaker news, events, and products. We are devoted to becoming a global company that provides efficient, accurate, and convenient services to the everyone. Most importantly, we pride ourselves as a company that works with passion, honesty, and integrity in all aspects of the business.
Our vision is to be every Sneakerhead’s go-to place for all things sneakers related.
Sneakest was founded in 2017 by Billy Chow, a Sneakerhead living in Sunny Singapore. Billy’s interest in Sneakers began with his love for making them unique - by customizing his own sneakers with paints. As Billy continued to hone his craft, he saw success in the local market, and recognized the opportunities to share his creations with Sneakerheads worldwide. With over six years of experience under the brand Velvethoopcustoms, he reached out to like-minded sneakerheads via social media and e-commerce, providing hand-customised sneakers for sneakerheads all over the world.
While pursuing his passions in creating unique sneakers, Billy was frustrated at how difficult it was for him to get his hands on a pair of authentic kicks. Many customers, fellow sneakerheads, friends and family felt the same with the lack of information on local launches. Billy’s passion in sneaker culture and streetwear drives him in wanting to better the situation and to eliminate such frustrations.
While Billy spent time helping others in sneaker circles to look for prized shoes, he discovered an opportunity to unite like-minded Sneakerheads. Together with his sister Adeline, the duo decided to create Sneakest in 2017 – a website which provides visitors the latest local sneaker news and release dates.
Today, Sneakest is not only a platform for sneakerheads across Asia to connect, but also a marketplace where people with streetwear passion can find and discover their next pair of dream kicks.
We love a good chat! Drop us a message if you have anything to ask, or if you just want to talk about sneakers!
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