Heron Preston and Nike will be introducing a brand new NIKEiD optionwith the new, refreshed builder, designed to allow for more fluid feel in personalization! Utilizing Heron Preston's hybrid Nike Air Max 720/95 silhouette, the Nike By You 3D Builder experience allows for a whole new bunch of customization options!
The hybrid Nike Air Max 720/95 honours the latest Nike Air Max 720 unit with a translucent upper that resembles the Nike iconic Air Max unit itself. With Nike by You’s 3D builder, customization goes from a fixed state to dynamic experience. Zoom functionality also allows for close-up views of product details. Additionally, the builder allows users to add Swoosh logo on the uppers and pick from various Air Max sole unit. More options such as adding solid and bleached graphics on the uppers provide users with a one-of-one customization experience!
“NIKEiD was a first-of-its-kind experience from a brand that allowed consumers to take their product and make it their own. Early on, I was able to put my own spin on an iconic classic, the AF1,” says Preston. “Today, the capabilities are being pushed so far.”
Nike will be holding special design sessions with Heron Preston scheduled for 10 April in Milan while a global launch of the Nike By You Air Max 720/95 on is available from 15 April through 22 April.
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