Nike held the Nike On Air workshop in various cities such as New York, London, Paris, Seoul, Tokyo, and Shanghai to allow participants to create and design their own Nike Air Max! Today, Nike reveals six winning designs from the On Air workshop which will be made available to the public!
UPDATE: Nike has officially announced that the entire six Nike Air Max silhouettes from the On Air Collection designed by six individuals across the globe will be releasing on Nike's SNKRS app!
The collection includes the Air Max 1 'Tokyo Maze' (Tokyo), Air Max 98 'La Mezcla' (NYC), Air Max 96 'Shanghai Kaleidoscope' (Shanghai), Air Max 97 'Neon Seoul' (Seoul), Air Max 97 'London Summer of Love'(London), and the VaporMax Plus 'Paris Works in Progress' (Paris). Each model is dressed in unique colorways representing the designers' personal stories.
Each design from the Nike On Air Collection represents each designer's city and local culture.
'There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage,' says Dylan Raasch, Senior Creative Director of Nike Air Max. 'These concepts prove that there are always new ways to approach design.
Nike Air Max 98 'La Mezcla'
City: New York
Designer: Gabrielle Serrano
Serrano’s Nike Air Max 98 'La Mezcla' represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes the city special: it’s people.
Nike Air Max 97 'Neon Seoul'
Designer: Gwang Shin
Shin’s Nike Air Max 97 'Neon Seoul' is inspired by the city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taegeuk symbol on Seoul’s flag.
Nike Air Max 97 'London Summer of Love'
Designer: Jasmine Lasode
Lasode’s Nike Air Max 97 'London Summer of Love' celebrates summer in the city and love, with a personal memory – a first date spent on Primrose Hill – as her inspiration.
Nike Air Max 1 'Tokyo Maze'
Designer: Yuta Takuman
Takuman’s Nike Air Max 1 'Tokyo Maze' honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.
Nike Air VaporMax Plus 'Paris Works in Progress'
Designer: Lou Matheron
Photographs of an under-construction Parisian courthouse inspired Matheron’s concept for her Nike Air VaporMax Plus 'Paris Works in Progress'. It reimagined the colours and materials from the job site.
Nike Air Max 97 'SH Kaleidoscope'
Designer: Cash Ru
The Nike Air Max 97 SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies as they shift and dissipate to create new forms and shapes.
Look for the entire Nike On Air Collection to release at Nike SG in limited quantities on 13 April.
Date: 13 April 2019
Release Time: SGT 9am
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