2018 NBA Champions, Steph Curry and the Golden State Warriors capture their third NBA Championship in four years! Under Armour have started the celebration with a series of colorways for the Curry 4 Low and Curry 5.
Under Armour will be launching a pop-up shop in Oakland from 12-13 June which will contain an immersive art piece and cinematic feature called the 'Steph VR', bringing his victory to life via Samsung Gear VR, powered by Oculus. Sneakers that will be on sale includes the Under Armour Curry 5 Parade 'Copper/Black', Curry 5 'Triple White', Curry 4 Low and UA's latest HOVR silhouette 'Color Pack'
The Curry 5 Parade 'Copper/Black' recalls Curry's time in college where he and his teammates would drop a penny in a bucket daily, signifying the importance of adding value and getting better each day. Deposit or withdraw, there’s no in between.
The Curry 5 Parade 'Triple White' represents Curry's impact on the game. His transformation as an NBA athlete and global icon. Every step in Curry’s journey has come with sacrifice in order to transform and evolve. This dates all the way back to the reconfiguration of his jumper in high school.
The Curry 4 Low and HOVR silhouette 'Color Pack' is as sweet as Steph Curry's love for candy no matter the flavour. Much like his game – off the dribble, pull-up from deep, floater, reverse lay-in at the rim – he is sure to give you a toothache with any flavor of his choice.
For those that will be in the States, the Under Armour Steph Curry VR pop-up will be held in Oakland, 1500 Broadway from 2:30pm to 8pm on the 12 June and 11am to 7pm on 13 June.